Engineering Philosophy

An analogy… Brilliant hi-fi is like a beautifully clean window – with no dirt, smudges or scratches.  Great hi-fi provides a level of engagement and connection that is completely pure – free from any artefacts that mask the original recording. Lesser audio products, whilst they serve a similar function, are full of acoustic smears that mask detail.

By creating the cleanest window on the recording possible, we bring listeners much closer to that place, that moment of pure genius when the track was laid down – and so build the ‘experience’ to a standard which is worthy of the Cyrus name.

There are many choices an engineer makes in the design of a product. The smallest details in circuit layout, in component quality and even manufacturing process can have a profound effect on the end result. We build, test, experiment, create and redefine technology.

Tuning Process

Our Cyrus listening room is not an anechoic chamber, or a specially treated acoustic environment. It’s a sensible size, with real world décor and furniture, created to model a typical listening or living room environment.


Our process is one of comparison. We have clear objectives in the design of every product. We reference against market leaders, and our own flagship products to push the design envelope ever further forward.


For a typical product, we will go through over 20 design iterations – and for some products, well over 100. Our team listens, analyses, and measures to define those parameters which our listening panel can hear. Through careful control and experimentation, we can isolate acoustic traits to tiny groups or even individual components. Absolutely no stone is left unturned in our process; no compromise deemed acceptable.


When a product is released to manufacture, you can be confident that it is nothing short of outstanding in performance.

Designed and Manufactured in the United Kingdom